How to Choose the Right Lipstick Shades & Effects for Every Skin Tone

Choosing your lipstick is serious business. With so many different shades on offer, you may find yourself unsure, or even give up faced with too much choice. It's a shame because all women look good in lipstick! So don't give up. Instead, follow Clarins tips to find the right lipstick for you. You can also find your perfect lipstick match in seconds with the virtual try-on.

1. Choosing your perfect shade

Wondering which lipstick is best for perfecting your pout? Here’s a guide tailored for the diverse skin tones:

For Black or Dark Skin Tones:

- Bright colours that pop are perfect.
- Darker shades like burgundy and purple also complement beautifully.
- Avoid pastels as they may not enhance your natural beauty.

For Tanned or Olive Skin:

- Go for bright shades, swerving opaque colours.

For Fair Skin:

- Light, cool nudes like pink are ideal for a subtle look.
- If you’re aiming for a bold statement, glamorous shades like classic red are perfect.

Once you get to grips with these core principles, all that's left to do is pick the one that works best with any given outfit.

2. Choose the right effect

There’s so much choice when it comes to lipstick effects. But unlike with shades and colours, anyone can wear any texture! Follow your heart and choose the finish that suits your style:

Glossy Look: Try the JOLI ROUGE SHINE.
Matte Effect: Use the JOLI ROUGE VELVET.
Satin Finish: The JOLI ROUGE is for you.
Nude and Glossy Effect: Try our star products, the LIP COMFORT OIL or the LIP PERFECTOR, which also provide lip care benefits.
Luminous Shine and Baby Lips Effect: Try our new LIP OIL BALM.
Sheer, Buildable Effect with Long-Lasting Matte Finish: Experiment with the WATERLIP LIP STAIN.

3. Try the Clarins Lipstick Finder

To help you find your perfect lipstick based on your lifestyle and look, Clarins has developed the Lipstick Finder. Find your perfect Clarins shade, finish and texture in a matter of clicks!