In times gone by, rowan was considered sacred and was believed to chase away evil spirits and bring happiness to lovers. Its pear-shaped fruit has a pungent, acidic flavour and is commonly used in decoctions for its fortifying and veinotonic properties. Its very dense wood is popular with both carpenters and cabinet makers. Its buds are highly valued in gemmotherapy (a form of medicine utilising buds).
In cosmetics, rowan bud extract helps boost the skin’s radiance and is also recognised for its effects on microcirculation. Clarins Laboratories use an organic rowan bud extract.