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When to Start Using Anti-Wrinkle Cream?

At 25, your skin is still young, but those first few wrinkles are starting to appear. Clarins has been an anti-ageing expert for over 60 years - always innovating in face and body care so that every woman can feel beautiful and positive about the skin they are in, no matter their age.

Our Beauty Trips to find natural ingredients take us across the globe, where we extract potent, age-defying active ingredients from plants to provide targeted benefits. Our passion lies with formulating anti-ageing treatments, anti-wrinkle creams, eye creams, oils and lotions to help your skin look and feel beautiful so that you can feel more confident.

01 Why start using an anti-wrinkle cream at 25s?

Living life in the fast lane, hectic days, stress and lack of sleep can all leave their mark on your face. To prevent the first tell-tale signs of ageing, Clarins created the Multi-Active range which includes some of our best anti-ageing day creams, night creams and eye creams, all designed to balance out the effects of stress and sleepless nights for women in their 25s.

02 What should I do at the first signs of ageing?

When the first signs of ageing appear, you will naturally ask yourself “How to get rid or reduce lines or wrinkles under your eyes”. The answer to the question is: to combat the first signs of wrinkles and fine lines, Clarins recommends adding expert skincare products into your daily skincare routine, such as day and night creams and eye creams. With technology powered by the latest scientific breakthroughs in the power of plants, the Multi-Active Day Emulsion is one of our best day creams for women in their 25s that visibly reduces the first signs of wrinkles and fine lines, and promotes a youthful glow.

Apply the day cream every morning to cleanse skin on the face and neck by tapping with your fingertips from the centre outwards.

Anti-ageing tips: For the best results, customise your routine by applying Clarins Double Serum before Multi-Active Day Cream for extra hydration.

03 How can I reduce the signs of ageing?

For a truly effective beauty routine that can visibly reduce signs of ageing, the skincare experts at Clarins recommend incorporating an anti-ageing night cream to your routine.

One of our best anti-ageing cream for women in their 25s, the Multi-Active Night Cream fights signs of fatigue after a late night, little sleep or insomnia by enhancing the age-defying effects of the Multi-Active Day Emulsion. Use this lightweight formula each night to replenish and rehydrate the skin, leaving your complexion radiant and vibrant night after night.

8 out of 10 women
report that the Multi-Active duo preserves youth and radiance*.

*Satisfaction test, Multi-Active Day Cream All Skin Types and Multi-Active Night Cream Light, 105 women aged 30-40 years, 15 days.

04How to make your eyes look younger naturally

To make your eyes look younger, the first place to start is by better protecting your eye area, the most fragile and delicate part of your face. Skin experts at Clarins recommend using the Multi-Active Eye for wrinkles, dark circles and puffiness to give your eyes a visible wake-up call while providing the skin around the eye area protection with the Clarins anti-pollution complex.

05 How does wild teasel work on the first signs of wrinkles?

Harvested deep in the French countryside, the botanical experts at Clarins have unlocked the power of wild teasel - a potent and effective weapon against the signs of fatigue. Clarins Research has harnessed teasel extract to stimulate the production of an energising molecule called ATP that helps fight off free radicals. It has targeted antioxidant and revitalising power that aids in protecting the skin's freshness for longer by elevating energy levels.

06 Why start a complete anti-ageing routine at 30s?

After you turn 30, the youthfulness of the epidermis needs some extra support.

Pollution, a busy lifestyle and the sun can take a toll on your skin’s natural radiance and firmness and laughter lines become more apparent. The expert anti-wrinkle products from the Extra-Firming range, including eye creams, improve the appearance of all signs of lost firmness such as crow's feet and sagging to create a radiant glow, which is why they are must-haves in most anti-ageing skincare routines for women in their 30s.

07 How do I fight ageing skin after 30?

For women in their 30s, your skin is naturally less supple, firm and radiant. Treat your skin to the very best ingredients by incorporating the Clarins Extra-Firming Cream into your anti-ageing skincare routine to achieve an immediate smoothing effect.

With the age-defying, anti-pollution properties of our anti-ageing cream that help restore lift and firmness, wrinkles are visibly reduced and facial contours look more sculpted for a youthful complexion.

08 How do I optimise the effects of Extra-Firming Day Cream?

• Before applying the cream, gently press your skin with both hands to help relax the face.

• Apply the cream with both hands to evenly distribute and increase protection against external stressors.

09 What skincare routine should I use to increase firmness?

To help increase firmness, Clarins Skincare Experts suggest using the anti-ageing skincare products from the Extra-Firming skin line, which work to smooth and illuminate whilst lifting and firming the skin.

In addition to your Extra-Firming Day Cream, Clarins recommends fighting ageing every morning with a two-pronged approach:

First, apply Extra-Firming Eye to target crow’s feet, puffiness and dark circles, the top concerns for women over 30.

Finally, amplify your skin firming routine every evening with the anti-ageing Extra-Firming Night Cream, perfect for visibly firming your skin and reducing the appearance of wrinkles. Wake up with skin that looks more evenly toned and regenerated.

10 Which natural anti-ageing ingredients are used in the Extra-Firming skincare line?

The Extra-Firming skincare line is bursting with natural anti-ageing ingredients sourced from across the world.

This includes Kangaroo Paw extract, which activates the production of skin cells and counteracts the loss of young cell clusters. Combined with organic Girdlepod, which stimulates collagen production, this duo works together to regenerate skin cells and make your skin more elastic for a firming effect.

Extracts of Blue Agave and Quinoa act as immediate lifters, while White Lupin extract reinforces the skin’s firmness bonds.

When it comes to eye care, Albizia extract and Horse Chestnut aescin help reduce age-related puffiness and dark circles.

11 Why does the skin require special treatment after the 40s?

After the age of 50, hormonal changes related to age make your skin more fragile, so it needs a special and concentrated over-40 skin care routine to restore the density and radiance that it has lost over time.

The anti-wrinkle and anti-ageing Super Restorative Cream is packed with powerful botanical extracts to maximise efficacy. With firming harungana extract to reduce the appearance of wrinkles, each application smooths, brightens and lifts areas with loss of tone and firmness.

Day after day, your skin looks smoother and plumper and wrinkles seem to fade away—offsetting density loss and revealing a gorgeous glow.

12 How to reduce wrinkles after 40s?

After 40 (and even earlier for some), menopause causes a loss of density and plumpness, due to the decline of oestrogen in the body.

A staple to reduce wrinkles in skin care routines for women over 40, use Clarins Super Restorative Day Cream and Night Cream, which act as a powerful remedy to replenish your skin at every level.

Enriched with an exclusive extract of organic Harungana, the “healing” tree of Madagascar, they are formulated to visibly reduce deep wrinkles and lift the skin, whilst targeting signs of ageing. Your face is instantly brighter, smoother and glowing with health.

13 How do you restore the skin’s luminosity?

If you dream of waking up with a fresh rosy glow, turn to Super Restorative Rose Radiance Cream.

The best radiance boosters pair up with the greatest replenishing active ingredients to stimulate instant light and beauty.

A combination of exfoliating hibiscus flower acids, illuminating pearl and density-boosting harungana extract help chase away a grey complexion and smooth the skin's surface.

14 Which products are best for resculpting my face?

For a product that can resculpt and redefine the shape and contours of the face, the Super Restorative Remodelling Serum boasts an exceptional age-defying formula that can help to lift your features and reduce the appearance of dark spots.

15 Recommended skincare routine for over 40s?

1 Prepare
Use Super Restorative Treatment Essence to prepare the skin

2 Revive
Apply Total Eye Lift to the under-eye area

3 Resculpt
Next, add Super Restorative Remodelling Serum to resculpt the complexion

4 Replenish
Finish with Super Restorative Rose Radiance Cream or Super Restorative Day Cream

16 How does Madagascar organic harungana extract counteract a loss of density?

How does Madagascan organic harungana extract counteract a loss of density?

A healing tree with powerful regenerating benefits, harungana aids reforestation by colonising barren soils in Madagascar and Africa. Local communities use its leaves in traditional medicine for its antiseptic and healing properties.

In cosmetics, the extract helps promote collagen synthesis for firmer, denser skin. Clarins Laboratories use certified fair trade and organic harungana leaves, grown and harvested in ways that support human rights and fair working conditions.

They are collected and dried by the residents of Joffreville, a village located in the north of Madagascar, with support from the local team from Jardins du Monde.

Experience the benefits of Harungana in the full Super Restorative range.

17How do you know you have mature skin?

Luminosity, an even rosy complexion and a healthy glow all disappear with age.

From age 50 onwards, the skin loses these three aspects of its radiance. It dries out, lacking in hydration and suppleness and dark spots can begin to appear. To regain all its radiance, the skin needs to be better nourished on a daily basis with a skin care routine for women over 50 that consists of products rich in nutrients required to maintain its health.

18 Why does mature skin lose luminosity?

With age, the micronutrient system, which is essentially the skin's “anti-ageing system”, is impacted in its functioning by the ageing fibroblast. The result being that the complexion can become dull and dryness can be intensified.

In addition to this, as we age, the skin is increasingly susceptible to pigmentation issues and dullness. The lack of lipids in the skin can also contribute to the loss of luminosity and a healthy glow.

19 How do you restore radiance in undernourished skin?

Incorporate our exceptional new line of products, Nutri-Lumière into your skin care routine to restore your skin's vitality.

This range of anti-ageing cosmetic products is aimed at skin weakened by age, and seeks to strengthen it and protect it from the harmful effects of the environment, the sun and pollution on a daily basis.

With its vitality duo (Horse Chestnut Flower and Aescin extract), the skin is better nourished, moisturised and appears more supple. It feels smoother, denser and plumper. The complexion is even, more luminous and radiant.

20 Which plant extracts work together to promote radiance?

Clarins Research combines organic horse chestnut flower extract and aescin, an active molecule extracted from the fruit, known for their effective action on the micronutrient system.

Thanks to this unique combination, the skin regains its radiance. Wakame extract helps to strengthen the skin's barrier function and keep it supple and hydrated. Leaf of life extract boosts the skin's capacity for self-hydration. Finally, desert date palm extract reduces dullness and contributes to the evenness and radiance of the complexion.

21 How can I increase the effectiveness of my anti-ageing treatment?

To increase the effectiveness of your anti-ageing treatment, Clarins Double Serum is the beauty secret for younger looking skin.

Enriched with 21 plant extracts, women all over the world are making Double Serum part of their skincare routine.

Visible results within 7 days* of application:

83% more radiant skin
71% fewer wrinkles
87% smoother skin

* Satisfaction test - multi-ethnic panel - 362 women

22 What makes Clarins Double Serum so effective?

This Clarins 2-in-1 innovation is revolutionising anti-ageing skincare.

Its unique hydrolipidic and biomimetic double formula increases the effectiveness of our other anti-ageing creams. When combined with the Double Serum, the effects of the Multi-Active, Extra-Firming, Super Restorative and Nutri-Lumière creams are enhanced.

23What combination of natural active ingredients are in the Clarins Double Serum

Its hydric and lipidic phases, rich in plant extracts, stimulate the skin's five vital functions: hydration, nutrition, oxygenation, regeneration, protection.

This complete anti-ageing treatment combines 21 of the most powerful anti-ageing plant extracts with turmeric extract, with a high concentration of turmerone. Signs of ageing are visibly reduced.

24 Which plant extracts are in Clarins Double Serum?

Clarins Double Serum contains various plant extracts that all have their own function. Together they work to create a flawless anti-ageing skincare solution. This includes:

Turmeric Extract (Cell Communication) + Avocado Unsaponifiable (Regeneration and Suppleness), Organic Oat Sugars (Tightening Properties), Organic Green Banana Extract (Firmness), Cocoa Extract (Hydration), Callicarpa Extract (Radiance), Wild Teasel Extract (Energy), Edelweiss and Butterfly Ginger Lily Extract (Antioxidants), Milk Thistle Extract (Nourishing), Organic Goji Berry Extract (Energy), Huang Qi Extract (Purifying), Kania Rubens Extract (Eliminate Dead Skin Cells), Lead of Life Extract (Hydration), Kiwi Extract (Cell Nutrition), Mango Tree Extract (Nutrition, Comfort, Suppleness), Horse Chestnut Aescin (Reduces under-eye puffiness and dark circles), Myrothamnus (Reduces Stress), Orthosiphon Extract (Mattifying), Quinoa Extract (Strengthens the cutaneous barrier), Salicornia Extract (Hydrating).

25 What fair trade practice is behind this innovation?

The nature-inspired formula of Clarins Double Serum is created with as many natural ingredients as possible, including 9 organic active ingredients, 3 of which are Fair Trade certified.

26 What is the best way to apply my anti-ageing skin care product?

What is the best way to apply my anti-ageing product?

Clarins creates an application method for the formulation of each product to make the most of its effectiveness, based on its skin expertise.

Follow all our advice in our Beauty School and learn techniques that are easy to repeat at home for maximum beauty results. Discover the range of treatments that suit your needs and learn how to use them properly.