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How to cleanse your face

Cleansing your skin is the first step in any skincare routine.

It seems so obvious that we forget that face cleansers are the most important thing for healthy skin. A ritual should not be done quickly. Take the time, every day, to cleanse carefully, even if your skin hasn't had any make-up on it. For the hygiene and well-being of your skin. Achieving beautiful skin means knowing how to use face cleansers properly. A routine to be applied morning and night.

In this article, we explain how to cleanse your face and why it is important to cleanse your face daily. We will also share tips on how to get smooth skin, choose the right cleanser for your skin type and how to wash your face for men. Read on to discover face cleansing tips too.

01 How should the skin deal with external stressors?

How should the skin deal with external stressors?

The face is the part of the body most exposed to external stressors.

Summer and winter, day and night, the skin on the face is exposed. Pollution, UV rays, dust and stress - impurities of all kinds settle on the surface of the face, clogging the pores and preventing the skin from breathing and glowing.

Face, eye and lip make-up cover the face in an additional layer. Our plant-enriched make-up line combines care with colour, moisture with pigments, and respect for the skin.

Why is it important to cleanse your face after a long day? Wearing make-up and SPF always requires meticulous cleansing. Our face cleansers make it easy to eliminate all make-up and SPF residue. It is essential to cleanse the skin morning and night to unclog the pores for a clean canvas to apply the rest of your skincare routine.

02 How do I get smooth skin?

How do I get smooth skin?

Skin needs exfoliation to remove dead cells once or twice a week.

A facial scrub or exfoliant is necessary to help the skin to exfoliate properly. Our range of exfoliators offers a selection of treatments for all skin types, including:

Gentle Peeling Smooth Away Cream for sensitive skin
One-Step Gentle Exfoliating Cleanser for all skin types
Pure Scrub for oily, blemish-prone skin
Fresh Scrub for dehydrated skin
Comfort Scrub for dry, sensitive skin

Different textures to respond to all needs. Their exfoliating action eliminates dead cells effortlessly, unclogs pores, and refines and purifies the skin.

Luminous, soft and comfortable, the skin is primed to soak up all the benefits of the rest of your skincare routine.

03 Why is it important to cleanse your face?

Why is it important to cleanse your face?

At any age, no matter which skin type, the epidermis needs to be kept clean.

In the evening, the first step in any skincare routine should always be the thorough cleansing of the skin, whether it has make-up on or not, before moisturising or applying
an anti-ageing skincare treatment.

Even after a good night's sleep, your skin needs to be cleansed to eliminate excess oils and dirt for a healthy and radiant complexion.

It is essential to eliminate all impurities so that the skin can fully benefit from the natural active ingredients in your morning and evening skincare and eye creams.

04 Which cleanser is best for me?

Which cleanser is best for me?

In choosing a facial cleanser for men that best suits you, you have to understand your skin type and how much time you can commit to your skincare routine. For quick face cleansing, morning and night, the Cleansing Micellar Water cleanses all skin types in a single step. Its light texture gives the skin the freshness of water, with the added benefit of care. Use this water-based cleanser to cleanse the entire face, including sensitive eyes and lips.

For those who prefer a cleansing product that provides softness and comfort, we recommend the Velvet Cleansing Milk. Its rich and creamy texture caresses the face with a velvety veil. This milk is perfect for carefully removing make-up from the fragile areas around the eyes and lips, without leaving a trace of make-up behind.

The latest addition to our men’s face cleansing range, Total Cleansing Oil combines all the benefits of a facial with a high-precision cleanser. Clarins is an expert in Face Oils and has implemented all its aromaphytocare expertise in a new cleansing concept. This oil is ideal for those who love long-lasting or waterproof make-up, as it makes removing it a breeze. Its enveloping creamy texture releases the sensory experience of an oil in an innovative cleansing product. We completely love it.

05 Which water-based cleansing routine suits me more?

Which water-based cleansing routine?

For a lighter cleansing experience, we created our new range of Gentle Foaming Cleansers.

Purifying, hydrating or soothing, these three foaming cleansers have been designed to cleanse all skin types. With extracts of Alpine Herbs grown on Domaine Clarins, their cleansing formulas with our Anti-Pollution Complex to breathe a gentle sensation of pure fresh air over the skin.

Combination to oily skin is purified with the properties of organic meadowsweet. Normal to dry skin becomes soft and supple with organic Aloe Vera. Very dry or sensitive skin is enriched with the unctuousness of Shea Butter and soothing Chamomile that cloak the skin in incredible comfort.

A little technological marvel of softness, Gentle Renewing Cleansing Mousse regenerates and renews skin texture. Powerful AHA acids from tamarind pulp help to better eliminate dead cells and their natural peeling effect cleanses the skin, removing all stubborn impurities and leaving it more radiant.

06 Facial cleansing tips for men

Facial cleansing tips

Find all our facial cleansing tips in the Beauty School and follow a step-by-step cleansing routine, just like in a spa. Repeat the expert treatment steps used in our Clarins Skin Spa at home.

To complete this face cleansing routine, follow up with a toner that suits your skin type to complement the action of the cleanser and leave a delightful feeling of freshness.

Using a lotion is an excellent step for preparing the skin, optimising it for moisturisers, anti-wrinkle creams or anti-ageing products.

07 What are your beauty tips for gentle cleansing?

What are your beauty tips for gentle cleansing?

Our expert advice: cleanse without irritating.

Use your fingers to cleanse manually, rather than using cleansing wipes. Cleanse the face as naturally as possible.

No matter which cleanser you use, use the tips of your fingers and cleanse without rubbing. The epidermis is less fragile and the hydrolipidic film is better preserved. It’s less aggressive on the face and gentler on the planet! Rinse thoroughly with warm water, and pat the skin dry with a clean towel.

08 A guide on how to wash your face for men

A Guide on how to wash your face for men

Although cleansing is more common among women, men shouldn't neglect the cleanliness of their skin.

Our ClarinsMen range of cleansers is made for the daily cleansing of the face, hair and body. Their patented complex combines the benefits of organic Bison Grass extract with gymnema extract, to energise and stimulate the skin in just a few seconds.

We recommend the ClarinsMen Active Face Wash which is suitable for all ages and all skin types, even sensitive skin, for morning and evening.

Tip: to give your complexion a boost, remove blackheads or imperfections, and remove ingrown hairs, use the ClarinsMen Exfoliating Cleanser. This foaming cream with exfoliating microbeads cleanses and exfoliates the skin with a few circular movements on the face.

Shop our range of best-selling facial cleansers for men specially formulated for all ages and skin types today!

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